The Always On Marketing Machine

Before blasting your next email, think about how effective the message you send will be. Capture, Nurture, Automate, and Report. These are four words you need to keep in mind when deciding on a marketing strategy. Learn why content is the fuel your automation needs to develop highly qualified leads. In this session, marketing automation expert Casey Cheshire busts content and automation myths as he discusses how they go hand-in-hand.