The best brands in the world enjoy the phenomenon of Irrational Loyalty.
Irrational Loyalty is a bond so strong that customers would feel they were cheating on you were they to choose an alternative. When you attract and retain legions of Irrationally Loyal fans of your brand, you can sustain any crisis and create a condition in which your company’s value transcends the functional features and benefits of your brand and can exist in a world where price doesn’t matter. Learn more about Irrational Loyalty, the most requested workshop in Deb’s arsenal of interactive brand and business speaking engagements.
“I produced two sessions with Deb Gabor for her debut at SXSW 2019 and was thoroughly impressed with her every step of the way. She is a consummate branding professional and brought her larger than life personality and expertise to the stage. Deb captivated her audiences from the moment she began speaking and proved to be a powerhouse of knowledge and advice. After both sessions, there was a large crowd of attendees waiting to ask her advice on their businesses and strategies, and we sold out of her books in a few short hours. I look forward to my next opportunity to collaborate with her.”
"Leading Expert" doesn't come close to describing Deb Gabor's passion for brands.
More accurate? Brand Guru. Brand Impresario. Brand Evangelist.
Deb's written the book on branding (twice!) with bestsellers Branding is Sex and Irrational Loyalty. She's the founder and CEO of Sol Marketing, a strategy-led marketing firm obsessed with solving major business and branding problems for clients in every industry.
Companies throughout the world use Deb’s Brand Values Pyramid, Ideal Customer Archetype, and “Brand Swagger Questions” to align their teams and articulate their brands to audiences.
Deb and her team at Sol Marketing have introduced her revolutionary brand strategy for organizations ranging from international household names like Allrecipes, The Associated Press, Dell, Microsoft, NBC Universal, NPR, NTT Data, and Siemens, to exciting emerging brands like hint water and Indagare.
Deb also lends her brand authority with frequent contributions and commentary to major news outlets such as Entrepreneur, Forbes, FORTUNE, Inc., MediaPost, New York Times, NPR, USA Today, Wall Street Journal, and The Washington Post.
Business and marketing organizations regularly call on Deb as a keynote speaker and workshop leader, relying on her as an inspiration for executives to embrace the power of branding to create Marketing That Sells
“As EO Cleveland Learning Chair, I hired Deb Gabor for an event for CEOs and business leaders, and she totally delivered. I’ve seen and hired countless speakers, her energy is amazing and I dare say off the charts. Her presentation was more than a keynote; it was an interactive masterclass that kept this hard-to-please crowd riveted for a full 90 minutes.”
Brand New World LIVE
Whether it’s a global pandemic, economic meltdown, or a CEO sticking their foot in their mouth, being unprepared to weather the storm is the most challenging thing a business owner can experience. One thing is certain; we are never going back to the way things were. Whether you’re making a strategic pivot or you’re restarting completely, you and your business WILL need to change.
Join business thought leaders to discuss their brand challenges and opportunities while sharing the tools and resources that you can implement as a brand decision-maker to achieve your strategic goals.
“Deb is my go-to branding and marketing guru. I’ve booked her for events and classes of such a wide range and am never disappointed by the strength of content and engaging exercises she’s brought to each one. Her speaking style can’t be described as anything less than captivating. Her energy, raw humor, and dynamic presentations have helped further our business goals and drive our creative programming.”
“I thought I knew branding and positioning, and I did...but not like Deb Gabor and her team at Sol. They took our existing brand and totally reframed it. It was impressive (and lucrative). If you have the chance to work with her, take it.”